Etsy takes a cue from Pinterest with new curation feature for brands and bloggers

Gigaom

There’s a lot of good stuff on Etsy, but discovering it can be tricky — especially as more mass-produced goods have flooded the marketplace that was once intended to be for handmade products only.

Etsy already has some discovery features, including blogs and an “Etsy Finds” email newsletter. On Tuesday, the Brooklyn-based company rolled out another way to link shoppers with products: A new “Pages” feature, clearly inspired by Pinterest, that invites brands and bloggers to curate their favorite Etsy products on themed boards.

Just as Pinterest was once invite-only, Etsy Pages is too, at least for now. The company writes on its blog:

“To launch Pages, we’ve hand-selected brands and bloggers who celebrate Etsy’s items and makers, and boast strong editorial chops when it comes to curating for their audiences. With a mix of perspectives — from home decor, kids, weddings and more — and a global spread…

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