Sid Bernstein, Who Brought The Beatles To The Bay Area, Dies

CBS San Francisco

NEW YORK (CBS SF/AP) – Misty-eyed music promoter Sid Bernstein, who booked such top acts as Jimi Hendrix, Judy Garland and the Rolling Stones and hit the highest heights when he masterminded the Beatles’ historic concerts at Shea Stadium and Carnegie Hall, died Wednesday at age 95.

Bernstein’s daughter, Casey Deutsch, said he died in his sleep at a hospital. She cited no illness and said he died of natural causes.

For decades, the squat, floppy-haired Bernstein excelled like few others at being everywhere and knowing everybody. He worked with Garland, Duke Ellington and Ray Charles, promoted Dion, Bobby Darin and Chubby Checker and managed Esy Morales, the Rascals and Ornette Coleman. He was an early backer of ABBA, setting up the Swedish group’s first American appearances. He was behind one of the first rock benefit shows, the 1970 “Winter Festival for Peace” at Madison Square Garden, which featured Hendrix…

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