Taco Bell to drop kids meals, CEO says they ‘no longer make sense’

WTKR.com

NEW YORK (CNNMoney) — Taco Bell announced Tuesday it has become the first national fast food chain to drop its kids meals, saying it will discontinue the toy and food combos at some locations this month and across the brand by next year.

“Kid’s meals and toys simply no longer make sense for us to put resources behind,” said Greg Creed, chief executive officer of Taco Bell, in a statement early Tuesday. He added that the move will have an “insignificant impact on sales.” Taco Bell is owned by Yum Brands, which also owns KFC and Pizza Hut. KFC offers kid’s meals as well, but the company did not immediately respond to questions about whether it will also drop its kids meals.

Kids meals have been criticized by some public health groups for contributing to childhood obesity by making young children more eager to eat high-calorie, fast food meals. The…

View original post 117 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s