Taco Bell to drop kids meals, CEO says they ‘no longer make sense’


NEW YORK (CNNMoney) — Taco Bell announced Tuesday it has become the first national fast food chain to drop its kids meals, saying it will discontinue the toy and food combos at some locations this month and across the brand by next year.

“Kid’s meals and toys simply no longer make sense for us to put resources behind,” said Greg Creed, chief executive officer of Taco Bell, in a statement early Tuesday. He added that the move will have an “insignificant impact on sales.” Taco Bell is owned by Yum Brands, which also owns KFC and Pizza Hut. KFC offers kid’s meals as well, but the company did not immediately respond to questions about whether it will also drop its kids meals.

Kids meals have been criticized by some public health groups for contributing to childhood obesity by making young children more eager to eat high-calorie, fast food meals. The…

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