It might have been hailed as the next big thing in cinema – but it appears that moviegoers aren’t quite so taken with 3D.
According to industry analysts ticket sales for films released in the 3D format have slumped by a third over the past two years, despite the technology being used in some of 2012’s biggest releases.
Figures released by Rentrak EDI show that 3D movies accounted for just 18 per cent of all cinema ticket sales in 2012, compared to 27.5 per cent of sales in 2010.
And the actual box office numbers show that grosses of films in the format took £213.7m last year compared with £305.3m two years ago.
Veteran film critic Barry Norman blamed the drop on the novelty of 3D wearing off, calling the eye-popping format ‘overblown’.
‘Once you get over the initial shock of something reaching out of the screen towards you, it…
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