Apple’s next big product will not be a gadget

Financial Post | Business

Apple’s next big thing won’t be a gadget like another iPad or iPhone. It will be new software. And we’ll likely hear about it at the Worldwide Developer Conference (WWDC) on June 10-14.

At WWDC, thousands of developers who make applications and software for the iPhone, iPad, and Mac will gather to hear about Apple’s latest software features.

Apple will probably not be announcing a new iPhone or other gadget at WWDC. Therefore, you might think this conference will be a non-event, but you would be wrong. This year’s WWDC will actually take on heightened importance relative to prior years.

The last year for Apple has been about building out the products that were approved under Steve Jobs. This is going to be the first event of the real Tim Cook era.

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This year and next will be about Apple CEO Tim Cook and his team creating and…

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